https://www.adforum.com/top5/food/77
Commercial #1: OREO The Batman; Germany
This film commercial used an extensive amount of sensory language. In the commercial, one of the examples is when the commercial says, “Come grab a pack.” Another example would be when it says, “ Let’s play a game.” With the dark music playing. And a third example would be, "limited edition." This would be a great way to persuade people into getting Oreos because everyone would like to get or try special things such as limited edition things. I also believe that people would like a close up of the item. Dark music accompanied by the words "Let's play a game." This could make people curious about you and even convince you to want to learn more. In addition, the use of saying, "Come grab a pack." This would also make people want to buy one since they would want one. Also, the *CRUNCH* in the background to show how good Oreos are.
This is very beneficial for when I create my commercial since I will utilize these examples and sensory language. I can also use other phrases such as "You won't regret it!" or "Don't miss your chance!" to further encourage people to want to eat the food. The use of catchy music can also draw the audience in and add a sense of mystery to the presentation. I can then use the visuals provided to show the food's appeal. This will be a great way to engage in the audience and give them more incentive to try the food. Finally, I can combine the visuals and language together to create a powerful commercial that will draw in customers.
I like how you went the logistical and marketing route with your commercial. You really analyzed how they used good selling points to gain profit. I also see how you apply this to your projects and use their strategy to your advantage. - Totemi Adeyinka
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